Recession Marketing

Ian Chubb, the Founder of Focus Business Management Group, has experienced 3 distinct recessions in his business career.

The recession of '79 when Margaret Thatcher came into power
The negative equity recession which emerged in the late 80's
The current worldwide financial crisis

Each has its own distinctive trademark but all have one thing in common...

.......Conventional thinking and marketing simply do not work in a recession

A recession and its consequences affect business in two ways.

Route A is the conventional route - cut costs, reduce overheads batten down the hatches and weather the storm

Route B is unconventional - while your competitors are keeping low, you adopt a high profile, which does not cost the earth, and develops new business

FBMG has worked with many clients and has developed tailored solutions to reduce the pain of recession

Our clients have not just survived a recession, but thrived in a recession

We have helped our clients cut through the clutter to communicate with their customers and prospects

FBMG and its associates, have now experienced 3 recessions and have developed an expertise in electronic marketing which simply "cuts through the gloom"

If you would like to know how we can help and take business from your competitors in order to :

Develop more business from existing clients
Attract enquiries from prospects
Develop a simple lead generation programme

Please e mail me at ianchubb@yahoo.co.uk at any time

Your message will reach me on my I Phone!

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