Business Proposals - Continued

Dear Mr Smith,

Thank you for your time last week, and as promised, I am writing to confirm my proposal.

Internet:

Review your current web site /marketing against future needs and your key competitors. Develop a brief to take your web site forward.

Electronic marketing:

Review your communication with your existing customers and develop new ways of engaging with them.

New prospects marketing:

Develop a six month programme designed to acquire six new customers with a sales target of £x.

Management Days:

I have estimated that the above would involve 3 days of management time.

Yours sincerely,

Ian Chubb
Managing Director

Dear Mr Smith,

Following the very informative meeting with yourself please find below my proposal.

Strategic Business Planning:

Take a few steps back and look afresh at your goals and objectives for the business over the next three years. Help you to establish key objectives, and areas of priority, both geographically and by sector.

Benefits: Provides the company with a structured and focussed Business Plan, with clear priorities and time lines. Provides you with an impartial and challenged end result. Allows participants to contribute to the plan and share ownership of the plan.

Point of Real Difference - The essence of X Product

Develop a lasting image and real commercial point of difference in the market

Benefits: Provides the company with a competitive position, which is difficult to attack and has longevity.

Marketing Plan and Programme

Develop a timetabled plan and programme against defined target markets. Set out the requirements of building a stronger and more visible brand presence. Select the best alternatives between electronic marketing, web site development, direct mail, promotion, exhibition, brochure, newsletter and print advertising.

Benefits: Clearly details and prioritises key marketing requirements over the short term of a year, and the longer term of three years. Demonstrates to potential partners that the organisation has a vision for the business, is forward thinking and proactive. Designed to assist recruitment.

Public Relations Programme

Create a targeted public relations programme which:

• Positions X as a leading international player in its field
• Provides consistent and frequent material allowing partners to self promote

Benefits: Demonstrates to Clients and Partners that X is a dynamic, active and key player in its sector. Moves the company from an image of passive to active.

Coach/Mentor:

Provide a confidential platform of discussion to assist top level corporate planning

Benefits: Creates a structured environment and sounding board to share, discuss, debate and make key decisions. Many of my clients believe this is one of the most important aspects of my involvement with them!

Yours sincerely,

Ian Chubb
Managing Director